In the old days of the internet, everyone viewed websites on roughly the same size of screen with the same resolution. Now, we use anything from massive HD screens to laptops, tablets and smartphones. Small devices are also more likely to be used over relatively slow connections - especially in rural areas.
Your customers need to be able to view your website on any size of device and over any speed of internet connection. Every website we design and develop is built from the ground up to look great on any size of screen and is optimised to reduce the amount of data downloaded when using mobile devices.
Does it really matter?
In 2016, 71% of UK adults accessed the internet using a smartphone.
When using Google on a smartphone, if a website is not mobile-friendly, it will not feature as high up the search results as sites which are. You could be losing customers to other, more mobile-friendly, websites.