Social Media sites such as Facebook and Twitter offer a fantastic opportunity for reaching new and existing customers. With 370 million Twitter users, 1.5 billion Instagram users and 3 billion Facebook users, there are certainly a lot of people you could be reaching!

Build brand recognition

Interacting with your customers through social media channels gives your business a more personal touch and it’s also a valuable method for building brand recognition.

Improve search engine ranking

Social Media improves your search engine results. Google and Bing clearly state that user interaction within social media websites are a direct factor in the ranking of their search engine results.

Increase traffic to your website

The improvement in search engine ranking that social media integration brings can only serve to increase the number of web users that click the links to your site.

Improve customer service

Social media channels allow you to respond directly and effectively to customer feedback and communicating in this way gives a more personal level of service.